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Sustainability - Hype or Awareness

We are looking forward to the upcoming long weekend in South Africa, where on Friday 27th of April we celebrate Freedom Day and commemorate the first post-apartheid elections held in 1994. That is followed soon by yet another public holiday on 1st May which is, yes, International Worker’s day. Yay!!

 

We have come far as a nation and have seen significant growth and development globally too. Top of the mind and currently trending, is the concept of sustainability. What does it mean to be sustainable and what value does it add to our national and global pursuit of environmental sustainability.

 

By definition, sustainability is: “The avoidance of the depletion of natural resources in order to maintain an ecological balance.” More and more individuals are becoming concerned with the impact they are having on the earth. We’ve seen a resurgence of focus on this agenda. The latest of events aimed at promoting this concept, is Earth Day 2018. This was incidentally celebrated yesterday, 22 April, with the theme this year being End Plastic Pollution. Why is this relevant; well…

 

Linda and I are conscious consumers and as such bear this in mind when thinking about our business. Design and quality are very important to us, yet we also have to bear in mind what it is that allows you, our clients, to have a great experience in acquiring your timepiece with a good conscious. The aspects we realise add to customer experience, are ease of purchase, price and value. The value you derive from owning your own piece of South African styling ;-)

 

With that being said, we have a great year planned ahead where you will see more of us in physical spaces. Our awareness starts with you, our customers. Look out for the announcement of where you can pop in to get your own Stitch and Steel timepiece.

 

Until next time, enjoy the last week of April!!

 

Yours in creating a sustainable brand.