The history of (Stitch&Steel) Time....
As we enter the second quarter of 2018 - how Time flies! - we are also entering the cooler seasons down here in sunny South Africa. Hello Autumn :-)
Ever wondered where the wrist timepiece originated? Well, it turns out that it was originally created not just as a teller of time, but more so as an art work and fine piece of jewellery commissioned by the Queen of Naples in 1810. The result was the Breguet watch number 2639. For more on this story check out the following link: https://www.breguet.com/en/
Now, how did we as Stitch and Steel join the ranks of combining fashion with art in the form of a timepiece…? Quite simply, we love fashion, accessories and art. Mostly, we are proud Africans and wanted to share our passion of African style with the world! And it was randomly that the topic of watches came up one day while we were deliberating ‘Where to from here’ and then the challenge begun.
Our first range was more of a transition from the clothing which had been very well received and featured in 2016 SA Fashion Week. Our trademark had been design and use of the Ankara Dutch wax print. Naturally we kick started the timepieces with this same imagery.
Next was the Ndebele Flora range. Now this was a bit more challenging, yet seeing the final product was one of the proudest moments we’ve had so far. Having ventured into a predominantly alien segment in South Africa, we literally functioned on a trial and error basis! Needless to say, we have learnt so much about watches and manufacturing and logistics, and, and, and…. Goes to show, you’re never too old to learn!
So, that was just a tad bit on how we got to where we are and as time goes by we’ll be sharing more of our journey experiences and interesting stories/newsfeeds we pick up along the way.
Until next time…